Serious clean for a ridiculous price. 

We developed our ultra-concentrated blue formula to fight tough stains and still be gentle enough for everyday laundry.

It began as the kind of formula you'd expect from a top-shelf detergent. Then we dialed in the pH and found just the right mix of surfactants—that's laundry-nerd talk for the stuff that gets your clothes clean. 

Finally satisfied, we gave it a fragrance that's the very embodiment of fresh laundry.

5 gallons · Up to 640 loads · Less than 9¢ per load

Use 1 oz. per average 10 lb. load. Pump included.